Digital Strategy
Digital strategy as infrastructure
Strategy that cannot be built — in the site, the CRM, the calendar — is literature.
Strategy is only real when it becomes structure: pages, offers, pipelines, automations, measurement. A deck that cannot be implemented is literature with better margins.
MelGroup treats digital strategy as infrastructure for growth. The website, the funnel, the CRM, and the content system are one architecture. That is how a studio stays a sales system after the launch film ends.